Known for their vast collections of knits bearing bold geometric patterns in an endless array of colors, the dynastic Italian fashion house Missoni is one of the world’s most influential and innovative brands. The empire is currently headed in Milan by the second generation of Missonis, and staffed additionally by the third generation, furthering not only the brand but also the jet-setting and forward style the founders fashioned so masterfully.
In a nutshell, it all began with in London with an uncomplicated love story. Ottavio Missoni, an athlete on the Italian National Track team, was competing in the summer 1948 Olympics in London while Rosita Jelmini, also from Italy, was there to perfect her knowledge of the English language. In short, the two married five years later. In the same year, the two set up a small knitwear workshop, following in the steps of Rosita’s family.
The 1960’s were a significant time of expansion and recognition for the Missonis, whose dresses began to gradually appear in fashion magazines, leading the way with dresses in endless patterns inspired by Art Deco. They moved into a larger workshop and perfected the rayon-viscose fabric blend that would eventually become their iconic favorite.
Today, the power designing couple has handed the reigns of the fashion house to their three children Vittorio, Luca, and Angela, who took the place of her mother as creative director. Angela's daughter, Margherita, serves as the accessories designer and unofficial muse.
The Missonis, with their wholesome looks and values, have served as one of the foremost fashion houses for almost sixty years. Their beautiful graphic and iconic prints have certainly made their mark in both fashion and graphic design history.
Image Sources: Left- Resort 2012; Angela, Rosita, and Margherita at Missoni for Target; SS 2009 campaign; Missoni at the Museum of Everything; Right- Camilla Belle at Missoni for Target; vintage ad campaign, Ottavio and Margherita