July Etsy Favorites // Paper Goods

There seems to be no shortage of beautifully designed and printed paper goods on Etsy, and I honestly think I could put together a post on pretty paper goods every week. Hand-pressed cards (and more!) feel like such novelties to me, and for a number of reasons:

1. My sister and I were at Target getting cards for my dad's and grandfather's birthdays and my parents and grandparent's anniversaries and had the hardest time finding quality cards, which for me, consists of two things- well placed design/typography and an appropriate or meaningful message. Perhaps design takes a slight level of importance over the message, because I know can write something meaningful inside. 

2. I'm not going to get on a soapbox and preach about how technology is taking over our social lives, because when I'm being honest with myself, I can't imagine life without my MacBook or iPhone or Kindle or Facebook or email. A handwritten note, whether it be a thank-you or birthday, mailed or hand-delivered, has so much sentimental value in a world where it's free, fast, and easy to type an impersonal message and hit send.

Anyone who denies the small rush of excitement when getting a card in the mail has either never gotten one or has only ever received the unrealistically cute and mass-produced kitten kind. Remember that.

Hope you enjoy these picks! My personal favorite? The calling card. So very Regency England. 

Personalized Calling Card//Happy Birthday//Coaster//Washi Tape//Monogrammed Pad//Stationery//Ikat Card//Thank You//Journal

Alphabet // C

Candle//Chartreuse Cork Heels//Cabochon Necklace//Chevron Case//Cat Eyes//Colorblock Shift//Cap Toe Flats//Camel Belt//Cards//Clutch//Coral Candelabra 

History Lesson // French Macarons

The macaron, a confectioner's sweet and airy delight is a merengue-based cookie that hails from the fashionable streets of Paris, slowly and surely charming its way into parties and baking books all across the world. 

If you've ever tasted one, you surely understand the macaron's trending popularity. A dainty sandwich that melts in the mouth with seemingly endless flavor profiles, and possibly the fact that they are French (we just can't help it) all contribute to the welcome spread of these tasty treats. 

They are the perfect companion for just about any activity. Waking up with coffee and the paper (a more accepted version of "cake-for-breakfast"), accompanying an afternoon tea (or nap), or a post-dinner dessert all suffice for consumption of this marvelous little cookie. 

So, as I commonly ask in the History Lesson, where did they come from?

As usual, there's a little confusion and debate on exactly where and when macarons first appeared. Fortunately for us, the most reported version is also the most glamorous version (as in, it involves royalty). 

According to many-a-source, the macaron first appeared in Italy at the hands of Catherine de Medici's (yes, of the banking and art-collecting Florence Medici family) personal chef around the time of her marriage to the Duc d'Orleans in 1533. Not long after he became the king of France as Henry II, thus moving the macaron to the country it's currently so commonly associated with.

It's important to know that the macaron did not start out as a sandwich, but simply as a single light cookie with no filling, topping, or what-have-you. Another fun fact: 'macaron' and 'macaroni' are unsurprisingly from the same origin, a word meaning "fine dough."

Their popularity spread during the French Revolution when two sisters baked and sold them to support themselves during the troubling time. Thus, a staple was born.

The sandwich version was created in the 20th century by the grandson of Louis Ernest Laduree of the Laduree pastry salon in Paris, still one of the most celebrated macaron bakeries today. He had the idea to fill two shells with a chocolate panache, and it stuck.

You may recall my two attempts at making macarons- delicious yet ugly here, and still delicious but slightly less ugly here. They take a skillful and steady hand- something I've not quite acquired. I've been known to eat multiples (and multiples) of macarons in one sitting, so perhaps it's good and well I'm not procuring the perfect little pastries right and left.

I'm going to go ahead and apologize for any cravings this little dabble has spurred on.


Image Source: Gilt Taste