While I'm fully aware that it's not polite to judge a book by its cover, it's impossible to say that packaging doesn't play a role in my perfume-buying practices. Yes, it's ultimately about the scent. But I can't have a hideous bottle marring my vintage mirror-and-gold vanity tray, especially since (as you may have noticed) aesthetics are a big thing for me.
In such a competitive market, perfume packaging, along with that of other cosmetics, is of utmost importance. We've all been there: at the perfume counter, smelling samples, being helped by a pushy saleswoman (or man). After a half-dozen sniffs, they all start to smell the same. And then you sniff the coffee beans to clear your sniffer, and sniff some more, and it's all sort of just a miserable process.
Not to suggest that we all throw our hands up and go with the prettiest bottle. Because we don't, or not entirely. For those of us whose olfactory senses are not well-attuned to the minute differences in similar perfumes, a lovely bottle sure is an easy way out. Shall we examine the good, the bad and the ugly?
Chanel No. 5 by Chanel: It was the fifth sample scent Mlle. Coco Chanel smelled on sampling for the house's first fragrance. In my opinion, it's more for the grandmotherly set, but you can't deny the classic icon that the bottle has become. And if perfume bottles could talk, not many of them could say they've been silk-screened by Andy Warhol.
Daisy by Marc Jacobs: I'm undeniably under the impression (or spell?) that Marc Jacobs can do little wrong. Starting with his namesake high-end line, to his more affordable, yet still pricey, Marc by Marc Jacobs line, to his fragrance-bottle designs. He's good. He's just too good.
Girlfriend by Justin Bieber: I don't even like, follow, or obsess over Justin Bieber, but if I had to guess the future name of his fragrance, it would be Girlfriend. This bottle's get-up reminds me of a fashionable yet fragile bowling pin that's trying too hard.
Couture Couture by Juicy Couture: The name in itself is a mouthful. The pink-lined zipper, the crest-like topper, it's all an information overload. While an over-the-top pink princess is definitely the epitome of a "Juicy girl," this bottle might be a little too much, even for the juiciest.
Fantasy Twist by Britney Spears: To start, I will admit that my inner 90s girl loves Britney. I'm not going to lie or be ashamed about listening to the album "Oops I Did It Again" within the last month. I know that once you're a mainstream celebrity, or if you've appeared on the cover of People enough times, having a personal fragrance is essentially a rite of passage. This is bad though. Like a tacky-glamorous-Pokemon-ball bad. A message to Brit: ditch your product designer!
Pink Friday by Nicki Minaj: It was a good thought. It really was. And it's so Nicki, as in it's pink, looks like a robot and is startlingly attention-grabbing. I stared at it for a good couple minutes in the store, and came to the conclusion that if a small child all but glanced at it, there's a good chance they would run away crying.
Image sources: Chanel No. 5, Daisy by Marc Jacobs, Girlfriend by Justin Bieber, Couture Couture by Juicy Couture, Pink Friday by Nicki Minaj, Fantasy Twist by Britney Spears
